It’s been an incredible few months for me. For those who read my previous posts, you would have read about a time when I had a negative bank balance. Those were the hardest times but they were also, I believe, a formation period to make me stronger. To make me into the man that I am today and will be tomorrow. And I am still getting better and learning every single day.
And recently, I learned a vital lesson. Which I didn’t even know that I needed to learn or rather, which I didn’t know, was another source of headache in my business venture. So, I came across Alex Hormozi’s video on YouTube. I completely forgot the name of the video, and now I can’t find it. If you know the name of the video, leave a comment below. And in the video, he spoke about divorcing the goal from the activities. And I needed to hear that.
Your goals don’t make you unique; it’s the activities that you do that make you unique. — Alex Hormozi
I live in South Africa, and I am in the very first few months of properly running my business (that’s how it feels even though I have been doing it for 2 years now). I decided that it would be best to target as many local companies as possible. Proximity was my biggest advantage and it also allowed me to gain experience through actual face-to-face meetings with clients. I have a post on how I find and close clients, you can read it here.
However, I didn’t realize that I was following a very destructive pattern that would be a great hindrance to my progress. I always try to make at least 20 calls a day, however, after closing a few deals, I become a bit lax in making the calls. I solely focus on completing the newly acquired clients’ work forgetting to do the activities that got me the client in the first place. I think what’s even worse is that after booking a few meetings, I become less determined to reach my cold-calling target. It’s only after I have completed the client's work that I realize that I don’t have new clients in the pipeline. That’s when I quickly scurry back to making my 20 cold calls a day.
When you can divorce the activities from the outcome then you can focus on the doing. — Alex Hormozi
After watching Alex, I understood that this behavior, which was quickly turning into a habit, was going to cause me great trouble soon. So as of writing this post, I am trying to become very serious about performing the activities that lead to my goal and I want to continue to work on them regardless of the outcome. The goal is to continue to make my 20 calls daily regardless of whether I book meetings, close a deal, or do neither.
If you want to be a millionaire, you’re not gonna focus on making a million dollars, you’re gonna focus on the stuff that makes a million dollars. — Alex Hormozi
It’s fascinating how something so small can be such a crucial piece in growing a business. I am excited about this new resolution, and I will try to keep to it for at least a month and see how much progress I make. Do not worry, it will be documented as well. One of my posts in January will have a detailed summary of the outcome of this experiment which I will be running the whole of December. I believe and I know that the results will be amazing but for me, it’s just about being consistent over a long period doing activities that will lead me to the actual goal.
Whether your income fluctuates over that period of time, your self-esteem remains constant because you are committing to what you can control. — Alex Hormozi
I want to make it a habit, a ritual that I will continue to perform no matter the circumstances or outcomes. So, if I were to give my two cents worth of advice, I would advise everyone to remember that you need to divorce the goal from the activities that lead to the goal. Whether you attain the goal or not, you must keep working diligently, and sincerely on the activities without ceasing. You need to become relentless in doing the little things that compound over time to success. What leads to the goal is more important than the goal itself. The process is what needs to be analyzed and refined to perfection.
The goal of the winner is to commit to the activity, the goal of the loser is to commit to the goal. — Alex Hormozi
Keep doing the little things, over and over and over again. That’s all there is to it. If you do it for long enough you will surely reap the benefits.
